A crisis is any situation that threatens the integrity or reputation of your company or association, usually brought on by adverse or negative media attention. If handled correctly, the damage can be minimized.
Types of crisis communications are problems directly related to you – within your own company or problems not directly related to you – you are asked to comment about a problem with another company or their work.
BCI will assist your company in dealing with the crisis as to what you should do and what NOT to do.